In today's modern era, environmental challenges like climate change, resource depletion, and
pollution are global concerns. Companies play a crucial role in promoting sustainability by
innovating business strategies and adopting eco-friendly practices. Despite challenges such as
rising costs and market competition, businesses find opportunities in sustainability, meeting
consumer demand for eco-conscious products and services. Sustainability is now integral to
business success, urging leaders to steer towards a more responsible future.
The younger generation, with their creativity and passion, accelerates sustainability efforts.
Competitions like the Business Case Competition empower them to develop innovative, sustainable
solutions. KWU UGM offers a platform for students to showcase leadership and creativity, guided
by experts. This competition aims to deepen understanding of the business-environment
relationship and inspire practical solutions with real-world impact. By promoting sustainability
through business competitions, we aim to stimulate creative solutions and cultivate leadership
skills, contributing to sustainable business practices and positive change.